Managing Change

We strive to get an early start on detecting trends in the various industries we follow. Recent research really piqued our attention – the forthcoming burgeoning of maintenance, repair and operations (MRO) in the oil & gas, and mining industries.

These are industries we’ve always reached, but looking ahead, we think we can serve a larger number of readers with our targeted industrial MRO content. To that end, we’ve added 1,700 new readers with this issue who work specifically in this area in the oil & gas industry. We’d like to welcome all of you, and hope you find MRO Magazine a useful and engaging source of information in your work.

You’ll specifically be interested in our Special Section on Oil/Gas/Mining MRO, which starts on page 15. We plan to include this section in several more issues through 2014.

We’re always tweaking our circulation list – as startups grow, we add their maintenance, reliability and asset management staff, and as companies close down (like many manufacturers have in Ontario), we remove those names and replace them with others who are active members of our target audience.

By the way, if you happen to be reading someone else’s copy of this issue, we’d be happy to send you your own personal copy. You can sign up online at www.mromagazine.com/subscribe/update.aspx. It’s free for qualified industry personnel.

As a subscriber, you may hear from us from time-to-time to ensure you’re still in the same job and want to continue receiving the magazine. That’s because our circulation is audited twice a year by an independent, third-party agency called the Alliance for Audited Media. This kind of scrutiny ensures our magazine is delivered to the audience and the numbers of people we claim. It’s important to us and also provides proof to advertisers that we reach who we say we do.

It’s a big challenge to keep track of all our readers – roughly 18,000 of you are on our distribution list to receive the each issue of our publication. And our research tells us you like to share. We know that copies passed along to others in the workplace bring our total print-edition audience to more than 54,000 each issue.

And then there’s a large and growing group of you who prefer to read us online, subscribing to the digital edition of the magazine – an exact electronic copy of the magazine you’re holding. Also, every article since the year 2000 is available on our website; if you want to find an old article you recall had helped you out in the past, it’s likely there, so you don’t have to scrounge through the shop for your gritty paper copy.

Unfortunately, our earliest editions, from 1985 to 1999, were made in an era of analogue publication production, so those are not online. But back then, we couldn’t provide you with daily news reports and weekly electronic newsletters to keep you informed, as we do today. This reflects how we’ve changed over the years, and as with this issue, the change continues.