MRO Magazine

Feature

Bearing association launches awareness campaign against counterfeiting

Canton, OH -According to the World Bearing Association (WBA), in the past two decades, counterfeiting in general has grown by 10,000% globally. While there has been much reporting about consumers being taken advantage of by counterfeits in...


Canton, OH -According to the World Bearing Association (WBA), in the past two decades, counterfeiting in general has grown by 10,000% globally. While there has been much reporting about consumers being taken advantage of by counterfeits in music, film, home electronics and designer clothing, a far greater risk lies in industrial counterfeiting of items such as tires, seals and bearings. All these products are safety-critical and fake versions pose a real threat.

As a result, the WBA has launched an awareness campaign to inform about safety hazards arising from counterfeit bearings. “Our initiative is aimed at sensitizing the public on the dangers associated with counterfeits,” says James W. Griffith, WBA president, and president and chief executive officer of The Timken Company.

“The WBA is thus intensifying its anti-counterfeiting initiatives — that means information for customers on the one hand and consistent prosecution of offenders through the competent authorities on the other.”

The WBA anti-counterfeiting information campaign will reach out to various audiences over the next three years through e-mails, Website banner ads, social media and the campaign site, www.stopfakebearings.com. On the website, consumers can learn more about counterfeiting and what branded-bearing manufacturers are doing to stop it.

“Everyone who buys, sells, mounts and uses bearings can be adversely affected by counterfeits, so it is in their best interest to be on the lookout for them,” says Griffith. “Manufacturers of products containing industrial bearings may be held responsible for damages. We want purchasers to realize that counterfeiting is a widespread and serious problem.”

Counterfeiting also violates intellectual property, such as patents and trademarks. Because counterfeits look like and are marketed like genuine, premium-brand products, it usually takes a trained expert to identify them.

Premium manufacturers invest continuously to develop their technology and improve the quality and value of their products. “When counterfeiters copy the look of industrial bearings — and apply respected brand names that aren’t theirs — they are infringing upon the rights of the manufacturer,” concludes Griffith.

The WBA is a non-profit and unincorporated industrial association. It was founded in 2006 by three regional bearing associations: the American Bearing Manufacturers’ Association (ABMA), the Federation of European Bearing Manufacturers’ Association (FEBMA), and the Japan Bearing Industrial Association (JBIA).

Mississauga, ON — Canadian Bearings Ltd. held a sales and service meeting for both suppliers and employees across Canada at the Hotel Novotel Toronto in Mississauga, ON, on Oct. 2, 2010. “A sales and service meeting of this size hasn’t been held in more than a decade,” said CB business manger Ali Moghadam. The theme of the event was ‘Ready to Deliver More’.

“We’re the industrial supplier of choice for many of Canada’s large and small manufacturers,” said CB president Farrokh Khalili. “Today, CB is a lot more than bearings. We offer one of the most comprehensive lines of products in the industry, with nine categories of product solutions. During the event, we got common understanding of our expanded offerings, our service innovations, our future plans, and the Ready to Deliver More campaign.”


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