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Consumer confidence tanks in BC in August

Ottawa - The Conference Board of Canada’s Index of Consumer Confidence rose 2.2 points to 84.7 (2002 = 100) in Auguest 2013. Consumers were noticeably more optimistic about their current and future finances, but less so about the future...


Ottawa – The Conference Board of Canada’s Index of Consumer Confidence rose 2.2 points to 84.7 (2002 = 100) in Auguest 2013. Consumers were noticeably more optimistic about their current and future finances, but less so about the future of the Canadian job market.

While the index has recorded only a marginal improvement since the start of 2013, on a year-over-year basis it has posted gains in seven of the eight surveys so far and now stands 9.2 points higher than where it was in August 2012.

Regional results were mixed, serving as another reminder that different areas of the country continue to weather this economic recovery at different paces and in different ways.

The index value in British Columbia dropped 14 points this month to 93.9, as residents there were much less optimistic about their personal financial situation and the future job market. On the other hand, confidence in the Prairie region surged to its highest level this year, gaining 6.9 points to reach 105.6. Ontario also registered a significant jump in confidence. The provincial index jumped 4.4 points to 79.6 — its highest level this year. Regional values in Quebec and Atlantic Canada were mostly unchanged.

This month’s survey was conducted between August 8 and 19, and the margin of error is plus or minus 2.1%