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Hannover Messe 2012 powered by green technologies and strong Chinese participation

Hannover, Germany -- "All the right topics, a further rise in participation from abroad and highly satisfied exhibitors -- this year’s Hannover Messe added up to a complete success," commented Dr. Wolfram von Fritsch, chairman of the...


Hannover, Germany — “All the right topics, a further rise in participation from abroad and highly satisfied exhibitors — this year’s Hannover Messe added up to a complete success,” commented Dr. Wolfram von Fritsch, chairman of the managing board of Deutsche Messe, on the last day of Hannover Messe 2012 in April. The show had 5,000 exhibitors.

By focusing on the keynote topic of ‘greentelligence’, the show focuses on three major points: “Green technologies are a viable business model with the power to drive growth around the world. Industry has the solutions needed for achieving sustainability in manufacturing. And green technology can translate into higher profitability for industry,” declared von Fritsch. Market interest in the show’s ‘green’ offerings ran high, with nearly one in four visitors stopping by the new IndustrialGreenTec show in Hall 26.

The five-day Hannover Messe 2012 reflected the organizer’s efforts to align the event with the global megatrends of energy and environmental technologies, mobility and urbanization. “The new themes launched at Hannover Messe over the past several years are now at the forefront of interest and are energizing the entire show. This means that our long-term strategy is proving to be right on target,” said von Fritsch.

“One out of five visitors was a CEO or company owner.” Professionals accounted for 95% of all attendees — a jump of five percent compared with 2008. “This mix of international participation, thematic excellence and high-calibre decision-makers defines Hannover Messe as the international benchmark for new business generation and networking in the industrial, government and research sectors,” von Fritsch added.

China, as this year’s featured Partner Country, showcased solutions for sustainable growth under the slogan of ‘Green + Intelligence’. “Here in Hannover, China has raised the bar for future Partner Countries a notch higher,” declared von Fritsch. “The People’s Republic has presented itself as an equal partner and an important market and technology driver.” China’s presentation at the show was its largest-ever industrial showcase at a foreign venue. The 500 participating Chinese companies were represented in all display sectors at the event. Prime Minister Wen Jiabao opened the event jointly with German Chancellor Angela Merkel.

Dr. von Fritsch is confident of a successful Hannover Messe 2013: “More than 600 companies have already submitted their registrations for Hannover Messe 2013. Over the past few days many of them have even inquired about the possibility of booking bigger stands next year. So next year’s event is likely to fill the entire trade fair complex in Hannover,” he concluded.

The next Hannover Messe will be staged April 8-12, 2013.