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SKF rejigs support strategy for industrial markets

Gothenburg, Sweden - SKF reports it has formed two new business areas to be better able to serve the needs of customers within the industrial market. The two new areas are the Industrial Market, Strategic Industries and the Industrial Market,...


Gothenburg, Sweden – SKF reports it has formed two new business areas to be better able to serve the needs of customers within the industrial market. The two new areas are the Industrial Market, Strategic Industries and the Industrial Market, Regional Sales and Service, and they replace the former Industrial Division and Service Division.

Both business areas will focus on managing the total life cycle of the customers’ assets and will deliver a full range of products, services and solutions to both OEMs and end users within different industries. The new organization was effective Jan. 1, 2012.

“SKF has stepped up its activities within the Industrial Market over a number of years with a focus on developing new products, solutions and services, which bring value to our customers,” says Tom Johnstone, SKF president and CEO. “To support this focus, we have made significant investments in new and existing factories, opened SKF Solution Factories, made a number of different acquisitions and increased our spending on research and development.

“Our approach in recent years has increasingly been to support the total asset life cycle management needs of the different industries we serve,” he added. “By combining our sales to both OEMs and end users by industry within in the two business areas, it will make it easier for us to support this approach and provide our customers with solutions based on SKF’s five technology platforms – bearings and units, seals, mechatronics, services and lubrication systems.”

Henrik Lange, former 0resident of the SKF Industrial Division, is now president, SKF Industrial Market, Strategic Industries. This business area consists of seven business units with full responsibility for sales to both OEM and end users, as well as business development, manufacturing, and engineering. The business units are: Aerospace, Renewable Energy, Industrial Drives (comprising the Industrial Electrical, Fluid, Transmission and Material Handling segments), Off Highway, Oil and Gas, Precision (comprising the Machine Tool, Medical & Automation segments), and Railways. In addition, the SKF Lubrication business unit is part of this area.

Vartan Vartanian, former president of the SKF Service Division, is now president, SKF Industrial Market, Regional Sales and Service. This business area is responsible for sales to both OEM and end users, as well as business development and engineering for the Metals, Pulp and Paper, Mining and Cement, Food and Beverage, and Marine segments. It will also focus on developing advanced services and solutions that improve customer productivity, as well as on developing the SKF sales channels with primary responsibility for SKF distributors and channel partners.

The former Automotive Division, supporting the Car and Light Truck, Heavy Truck, Two-wheelers and Electrical markets is not affected by these changes. However, to ensure consistency, SKF also has made this a business area, with Tryggve Sthen is now president for the SKF Automotive business area.