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Suppliers join up to provide a single sales force for industrial motors and drives

New Berlin, WI - ABB and Baldor now have a single US sales force to sell and support the complete line of ABB and Baldor low- and medium-voltage industrial drives and industrial electric motors.


New Berlin, WI – ABB and Baldor now have a single US sales force to sell and support the complete line of ABB and Baldor low- and medium-voltage industrial drives and industrial electric motors.

ABB and Baldor Electric Company, a member of the ABB group, say industrial customers will see many benefits from this transition:

– A single point of contact for ABB and Baldor industrial motors, drives and generators

– 24-hour local sales and service

– Broadest range of industrial drives and motors in the marketplace from one source

– Full line of products for energy-efficient motor-driven systems.

Aaron Aleithe, vice-president and general manager Low Voltage Drives for ABB US, commented, “By selling [our drives] through the same sales force as Baldor industrial electric motors, we also can provide them with the high level of customer service they expect. We believe this transition will make buying industrial motors and drives easier for our customers.”

“Customers have long understood the value that comes from using a premium-efficient motor,” said Ron Tucker, CEO and president of Baldor. “By pairing a Baldor premium-efficient motor with an ABB industrial drive, customers have the opportunity to further decrease their energy consumption significantly.”