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Grove Gear and Electra-Gear brands to be marketed through Leeson Electric/Lincoln Motors group

Grafton, WI -- The combining of existing motor brands, Leeson Electric and Lincoln Motors, with two gear reducer br...


Grafton, WI — The combining of existing motor brands, Leeson Electric and Lincoln Motors, with two gear reducer brands, Grove Gear and Electra-Gear, will provide a single-source for motors, gear reducers, gearmotors and electronic drives, says Mark Baake, gear products manager for Leeson Electric. All four brands are part of the Regal-Beloit Corp. family of companies.

The consolidation of sales and marketing for the brands will provide opportunities and benefits to customers of each company, including:

Easy access to new product solutions

Cost savings opportunities at the core business level

Dedicated system innovations for packaged solutions

Vertical market strengths with multiple product groups

Improved manufacturing capabilities and synergies

Improved customer service and delivery performance

Order consolidation and greater ease of daily business

Expanded online tools and capabilities.

By using a single sales/marketing channel, a customer will be able to purchase all mechanical gear reducer products and electric motor products available from Leeson Electric/Lincoln Motors, Grove Gear and Electra-Gear through one sales organization.

This change reflects the commitment of the two Regal Beloit divisions to provide the most comprehensive solutions at point of specification or purchase, and to enable simplified business activities with customers. The combined structure will provide more direction for integrated product development between the motor and gearing products, and enhanced packages of power transmission products in the future.

The websites of Leeson Electric/Lincoln Motors, Grove Gear and Electra-Gear will be updated with links to all product brands available through the unified sales organization. All product catalogues, sales programs and price lists will continue for each brand until product rationalization is completed later this year.

Leeson Electric/Lincoln Motors and Grove Gear/Electra-Gear are headquartered in Grafton, Wisc., offering AC and DC motors, gear reducers, sub-fractional horsepower motors and gearmotors and AC/DC electronic drives. The products are sold to original equipment manufacturers and MRO distributors by a network of independent manufacturers representatives, sales offices and international agent distributors. LEESON Electric/Lincoln Motors and Grove Gear/Electra-Gear are subsidiaries of Regal-Beloit Corp.