Cleveland, OH — Parker Hannifin, a supplier of motion and control systems and technologies, has launched a revamped website that offers new functions and enhancements.
In addition to a new design, colours and logo, the website offers visitors enhanced navigability and user-friendliness, a variety of applications and an increased level of customer responsiveness. The site’s new features include:
Market focus. The new site design reflects Parker’s shift from a division-centric to a market-oriented approach. Instead of having to search for product information related to a specific group/division, Parker’s customers can now run general product searches by industry across all company divisions.
Consistency. All group and division pages on the site have the same look and feel, supporting the “one Parker” image the company strives to project. Uniform navigation across various pages allows users to easily use any part of the Parker site.
“We are confident that our customers and site users will find this new, consistent, simplified, user-friendly format extremely efficient,” said Lorri Schmidt, Parker’s e-business development manager. “It also takes our product marketing capabilities to a new level, with customers being able to identify items they never knew Parker offered in their specific markets.”
For more information, visit www.parker.com.