Toronto, ON — The Frost & Sullivan Market Penetration Leadership Award is annually presented to the company that has demonstrated excellence in capturing market share within their industry, and for the North American enclosed gear drives and gear motors marketplace that company is Nord Gear Corp. of Waunakee, Wis., according to the consulting firm. Nord’s Canadian headquarters are in Brampton, Ont., and the firm has four branches in Canada.
Frost & Sullivan tracked market share gain, increase in sales, and brand awareness within the gear drives and gear motors industry, and concluded that Nord Gear showed strategic superiority in product innovation, product marketing and sales efforts that resulted in the largest gain over the past 2-3 years to an 8.5% market share — establishing the power transmission company as one of the top three leaders in the gear motor market.
Some of the criteria by which Nord Gear was evaluated for the award include: strong sales force and customer service strategies; efficiency in distribution and short delivery times; product innovations that meet current needs and create new needs; JIT global inventory management; ISO 9000 quality systems implementation and effective marketing communications through promotions, advertising, sales tools, etc.
“Nord Gear’s continued efforts and investments, both with regard to technology as well as promotion, have enabled the company to solidify its brand name throughout the industry,” said Frost & Sullivan.